"I Hired This SEO Consultant From The UK And He Did A Great Job."
This is what you want to be saying to colleagues, friends and family. Not griping about advisor no. 7 who spun you a good line about getting you on the front page of Google (for obscure keywords!).
Are you happy with your current position in the search engine result pages? No? Then give us a call! We can get you to where you need to be. We are professionals.
Why bother with all this stuff? Surely what Google staff say is true: "Add geat content". That's all you need. WRONG!
Google's USP (Unique Selling Point) is that it uses computers to rate web pages, instead of people. This saves millions of pounds and thousands of hours. However, a computer is not as clever as a human. It's only as smart as it's programmed. It makes judgements based on criteria: an algorithm. Mainly, it uses backlinks. You or I can look at a page and in 1.5 seconds determine if it's useful or not. We have brains. Google's alogrithm is a lot dumber. Clever programmers are also trying to trick it all the time. It ain't a super-genius but it ain't smart of you to bite the hand that feeds you, either.
SO: Any page on your site should pass a human inspection. Did you know Google has human inspectors, too? They don't like jiggery-pokery. It devalues their service if they send people to sites they don't find useful. So they can penalise or ban your site.
This is where we come in. We give your site 'beauty therapy'. Your 1 grand website can outperform a 10 grand one. We make it look to search engines like a naturally successful site. It's helpful if you are actually selling a good quality product or service, direct. Then no lies need be told. Anyone coming to your site looking for X is happy what what they find. You're happy, your customers are happy, Google's happy; everybody wins!
A good SEO consultant will enhance your site naturally. A bad one will deceive you outright or use the latest dodgy tricks that the search engines will eventually filter out. Your site will end up on page 7. Or worse, be banned. It's like an athlete eating a balanced diet and taking structured exercise versus one cutting corners and taking drugs. You can get away with it for a while but you'll always wonder when the hammer is going to come down.
Now, would you like your search engine optimisation, link building, copywriting and maybe a bit of web design done by a clever guy who's friendly and wants you to succeed as much as you do?